Cauberghe, V. : rechercher sur Z-Library

Panic, Katarina, Cauberghe, Verolien, De Pelsmacker, Patrick

Année:

2017

Langue:

english

Fichier:

PDF, 1.76 MB

english, 2017

Comparing TV Ads and Advergames Targeting Children: The Impact of Persuasion Knowledge on Behavioral Responses

Journal:

Cauberghe, Verolien, Van Wesenbeeck, Ini, De Jans, Steffi, Hudders, Liselot, Ponnet, Koen

Année:

2013

Langue:

english

Fichier:

PDF, 271 KB

english, 2013

How Adolescents Use Social Media to Cope with Feelings of Loneliness and Anxiety During COVID-19 Lockdown

Journal:

Cyberpsychology Behavior and Social Networking

Année:

2020

Fichier:

PDF, 206 KB

2020

Restoring reputations in times of crisis: An experimental study of the Situational Crisis Communication Theory and the moderating effects of locus of control

An-Sofie Claeys, Verolien Cauberghe, Patrick Vyncke

Journal:

Public Relations Review

Année:

2010

Langue:

english

Fichier:

PDF, 243 KB

english, 2010

Advergames

Cauberghe, Verolien, De Pelsmacker, Patrick

Journal:

Cauberghe, Verolien, Hudders, Liselot, Eisend, Martin

Année:

2010

Langue:

english

Fichier:

PDF, 418 KB

english, 2010

Advances in Advertising Research IX || The Effects of Engaging with Content Marketing on Business Outcomes for B2B Service Providers

Année:

2018

Langue:

english

Fichier:

PDF, 263 KB

english, 2018

The role of empathy in crisis communication: Providing a deeper understanding of how organizational crises and crisis communication affect reputation

Schoofs, Lieze, Claeys, An-Sofie, De Waele, Aurélie, Cauberghe, Verolien

Journal:

Public Relations Review

Année:

2019

Langue:

english

Fichier:

PDF, 439 KB

english, 2019

What makes crisis response strategies work? The impact of crisis involvement and message framing

Claeys, An-Sofie, Cauberghe, Verolien

Journal:

De Jans, Steffi, Van de Sompel, Dieneke, Hudders, Liselot, Cauberghe, Veroline

Année:

2014

Langue:

english

Fichier:

PDF, 484 KB

english, 2014

Advertising targeting young children: an overview of 10 years of research (2006–2016)

Journal:

Claeys, An-Sofie, Cauberghe, Verolien

Année:

2017

Langue:

english

Fichier:

PDF, 698 KB

english, 2017

Keeping Control: The Importance of Nonverbal Expressions of Power by Organizational Spokespersons in Times of Crisis

Journal:

Journal of Communication

Année:

2014

Langue:

english

Fichier:

PDF, 684 KB

english, 2014

Shedding New Light on How Advertising Literacy Can Affect Children's Processing of Embedded Advertising Formats: A Future Research Agenda

Hudders, Liselot, De Pauw, Pieter, Cauberghe, Veroline, Panic, Katarina, Zarouali, Brahim, Rozendaal, Esther

Journal:

Xiao, Yi, Cauberghe, Verolien, Hudders, Liselot

Année:

2017

Langue:

english

Fichier:

PDF, 436 KB

english, 2017

Humour as a double-edged sword in response to crises versus rumours: The effectiveness of humorously framed crisis response messages on social media

Journal:

Journal of Contingencies and Crisis Management

Année:

2017

Langue:

english

Fichier:

PDF, 436 KB

english, 2017

Effects of Disclosing Influencer Marketing in Videos: An Eye Tracking Study Among Children in Early Adolescence

van Reijmersdal, Eva A., Rozendaal, Esther, Hudders, Liselot, Vanwesenbeeck, Ini, Cauberghe, Veroline, van Berlo, Zeph M.C.

Journal:

Journal of Interactive Marketing

Année:

2020

Fichier:

PDF, 820 KB

2020

Using games to raise awareness: How to co-design serious mini-games?

De Jans, Steffi, Van Geit, Klara, Cauberghe, Veroline, Hudders, Liselot, De Veirman, Marijke

Journal:

Computers & Education

Année:

2017

Langue:

english

Fichier:

PDF, 1.75 MB

english, 2017

Targeting the luxury consumer: a vice or virtue? A cross-cultural comparison of the effectiveness of behaviorally targeted ads

Yu, Shubin, Hudders, Liselot, Cauberghe, Verolien

Journal:

Journal of Fashion Marketing and Management

Année:

2017

Langue:

english

Fichier:

PDF, 655 KB

english, 2017

Disclosing brand placement to young children

De Pauw, Pieter, Hudders, Liselot, Cauberghe, Verolien

Journal:

Cauberghe, Verolien, Hudders, Liselot, Eisend, Martin

Année:

2017

Langue:

english

Fichier:

PDF, 740 KB

english, 2017

Advances in Advertising Research IX || When Do We Trust Online Reviews by Similar vs. Dissimilar Users? An Application of Construal Level Theory

Année:

2018

Langue:

english

Fichier:

PDF, 1.03 MB

english, 2018

A comparison of frequency-domain transfer function model estimator formulations for structural dynamics modelling

P. Verboven, P. Guillaume, B. Cauberghe, S. Vanlanduit, E. Parloo

Journal:

Année:

2005

Langue:

english

Fichier:

PDF, 678 KB

english, 2005

A robust singular value decomposition for damage detection under changing operating conditions and structural uncertainties

S. Vanlanduit, E. Parloo, B. Cauberghe, P. Guillaume, P. Verboven

Journal:

An-Sofie Claeys, Verolien Cauberghe

Année:

2005

Langue:

english

Fichier:

PDF, 686 KB

english, 2005

Crisis response and crisis timing strategies, two sides of the same coin

Journal:

Public Relations Review

Année:

2012

Langue:

english

Fichier:

PDF, 256 KB

english, 2012

Development and Validation of an Instrument for Measuring Individual Motives for Playing Digital Games

De Grove, Frederik, Cauberghe, Verolien, Van Looy, Jan

Journal:

Media Psychology

Année:

2014

Langue:

english

Fichier:

PDF, 236 KB

english, 2014

Direct evaluative conditioning in brand placement: The impact of scene valence and prominence on brand placement repetition effects

D'Hooge, Serena C., Hudders, Liselot, Cauberghe, Veroline

Journal:

Journal of Consumer Behaviour

Année:

2017

Langue:

english

Fichier:

PDF, 261 KB

english, 2017

Context effects of TV programme-induced interactivity and telepresence on advertising responses

Cauberghe, Verolien, Geuens, Maggie, De Pelsmacker, Patrick

Journal:

Crijns, Hannelore, Cauberghe, Veroline, Hudders, Liselot, Claeys, An-Sofie

Année:

2011

Langue:

english

Fichier:

PDF, 289 KB

english, 2011

How to deal with online consumer comments during a crisis? The impact of personalized organizational responses on organizational reputation

Journal:

Computers in Human Behavior

Année:

2017

Langue:

english

Fichier:

PDF, 527 KB

english, 2017

Who says what during crises? A study about the interplay between gender similarity with the spokesperson and crisis response strategy

Crijns, Hannelore, Claeys, An-Sofie, Cauberghe, Veroline, Hudders, Liselot

Journal:

De Jans, Steffi, Vanwesenbeeck, Ini, Cauberghe, Veroline, Hudders, Liselot, Rozendaal, Esther, van Reijmersdal, Eva A.

Année:

2017

Langue:

english

Fichier:

PDF, 371 KB

english, 2017

The Development and Testing of a Child-inspired Advertising Disclosure to Alert Children to Digital and Embedded Advertising

Journal:

Cauberghe, Verolien, Hudders, Liselot, Eisend, Martin

Année:

2018

Langue:

english

Fichier:

PDF, 515 KB

english, 2018

Advances in Advertising Research IX || “Fool’s Gold”: Linking Materialism to Persuasion Knowledge Activation and Susceptibility to Embedded Advertising

Année:

2018

Langue:

english

Fichier:

PDF, 245 KB

english, 2018

Advances in Advertising Research IX || Superiority Theory and Disparagement Humor: The Role of Gelotophobia, Gelotophilia, and Katagelasticism

Cauberghe, Verolien, Hudders, Liselot, Eisend, Martin

Année:

2018

Langue:

english

Fichier:

PDF, 581 KB

english, 2018

Advances in Advertising Research IX || Emotion in a 360-Degree vs. Traditional Format Through EDA, EEG and Facial Expressions

Cauberghe, Verolien, Hudders, Liselot, Eisend, Martin

Année:

2018

Langue:

english

Fichier:

PDF, 241 KB

english, 2018

Modal parameter estimation from input–output Fourier data using frequency-domain maximum likelihood identification

P Verboven, P Guillaume, B Cauberghe, S Vanlanduit, E Parloo

Journal:

Année:

2004

Langue:

english

Fichier:

PDF, 927 KB

english, 2004

On-line identification of operational loads using exogenous inputs

S. Vanlanduit, P. Guillaume, B. Cauberghe, E. Parloo, G. De Sitter, P. Verboven

Journal:

Année:

2005

Langue:

english

Fichier:

PDF, 812 KB

english, 2005

Frequency-domain subspace identification using FRF data from arbitrary signals

B. Cauberghe, P. Guillaume, R. Pintelon, P. Verboven

Journal:

Verolien Cauberghe, Patrick De Pelsmacker

Année:

2006

Langue:

english

Fichier:

PDF, 392 KB

english, 2006

The Effectiveness of Telescopic Ads Delivered Via Interactive Digital Television: The Impact of the Amount of Information and the Level of Interactivity on Brand Responses

Journal:

Journal of Interactive Marketing

Année:

2010

Langue:

english

Fichier:

PDF, 595 KB

english, 2010

Simultaneous exposure to a program and advertising content in an interactive context: Perceptual and semantic interference and reinforcement

Verolien Cauberghe, Patrick De Pelsmacker, Wim Janssens

Journal:

Nonprofit and Voluntary Sector Quarterly

Année:

2010

Langue:

english

Fichier:

PDF, 507 KB

english, 2010

Fundraising in an Interactive Online Environment

Panic, K., Hudders, L., Cauberghe, V.

Journal:

Année:

2015

Langue:

english

Fichier:

PDF, 607 KB

english, 2015

Impact of flow on recognition of and attitudes towards in-game brand placements: Brand congruence and placement prominence as moderators

Vermeir, Iris, Kazakova, Snezhanka, Tessitore, Tina, Cauberghe, Verolien

Journal:

De Waele, Aurélie, Claeys, An-Sofie, Cauberghe, Verolien

Année:

2015

Langue:

english

Fichier:

PDF, 321 KB

english, 2015

The Organizational Voice

Journal:

Communication Research

Année:

2017

Langue:

english

Fichier:

PDF, 447 KB

english, 2017

From persuasive messages to tactics: Exploring children’s knowledge and judgement of new advertising formats

De Pauw, Pieter, De Wolf, Ralf, Hudders, Liselot, Cauberghe, Veroline

Journal:

New Media & Society

Année:

2017

Langue:

english

Fichier:

PDF, 1.57 MB

english, 2017

Are fashion consumers like schooling fish? The effectiveness of popularity cues in fashion e-commerce

Yu, Shubin, Hudders, Liselot, Cauberghe, Verolien

Journal:

Cauberghe, Verolien, Hudders, Liselot, Eisend, Martin

Année:

2018

Langue:

english

Fichier:

PDF, 688 KB

english, 2018

Advances in Advertising Research IX || Less is More or Less is A Bore?

Année:

2018

Langue:

english

Fichier:

PDF, 1.04 MB

english, 2018

Advances in Advertising Research IX || Keeping It Real: Applying Realistic Periods of Gameplay to the Study of Recall and Recognition of In-Game Advertising in a Console Video Game

Cauberghe, Verolien, Hudders, Liselot, Eisend, Martin

Année:

2018

Langue:

english

Fichier:

PDF, 236 KB

english, 2018

Advances in Advertising Research IX || The Role of Big Data in Programmatic TV Advertising

Cauberghe, Verolien, Hudders, Liselot, Eisend, Martin

Année:

2018

Langue:

english

Fichier:

PDF, 332 KB

english, 2018

Advances in Advertising Research IX || The Effectiveness of In-Game Advertising: Examining the Influence of Ad Format

Cauberghe, Verolien, Hudders, Liselot, Eisend, Martin

Année:

2018

Langue:

english

Fichier:

PDF, 258 KB

english, 2018

Advances in Advertising Research IX || “For Risks and Side Effects, Ask Your Doctor or Pharmacist.” Cross-Cultural Consumer Responses to Pharmaceutical Advertising Regulation – Evidence from Brazil, Germany and the US

Cauberghe, Verolien, Hudders, Liselot, Eisend, Martin

Année:

2018

Langue:

english

Fichier:

PDF, 249 KB

english, 2018

Freedom makes you lose control

Beuckels, Emma, Kazakova, Snezhanka, Cauberghe, Veroline, Hudders, Liselot, De Pelsmacker, Patrick

Journal:

European Journal of Marketing

Année:

2019

Langue:

english

Fichier:

PDF, 317 KB

english, 2019

Automatic vibration mode tracking using a scanning laser Doppler vibrometer

Steve Vanlanduit, Bart Cauberghe, Patrick Guillaume, Peter Verboven

Journal:

Optics and Lasers in Engineering

Année:

2004

Langue:

english

Fichier:

PDF, 615 KB

english, 2004

Frequency-domain generalized total least-squares identification for modal analysis

P. Verboven, P. Guillaume, B. Cauberghe, E. Parloo, S. Vanlanduit

Journal:

Année:

2004

Langue:

english

Fichier:

PDF, 500 KB

english, 2004

Assessment of nonlinear distortions in modal testing and analysis of vibrating automotive structures

P. Verboven, P. Guillaume, S. Vanlanduit, B. Cauberghe

Journal:

Année:

2006

Langue:

english

Fichier:

PDF, 1.39 MB

english, 2006

Identification of modal parameters including unmeasured forces and transient effects

B. Cauberghe, P. Guillaume, P. Verboven, E. Parloo

Journal:

Année:

2003

Langue:

english

Fichier:

PDF, 621 KB

english, 2003

Maximum likelihood identification of non-stationary operational data

E. Parloo, P. Guillaume, B. Cauberghe

Journal: